New tie-up with Adult Swim series includes a custom-designed laser etched jacket and exclusive t-shirt.
Global denim brand Wrangler has revealed a new collaboration with Adult Swim’s Emmy award winning series Rick and Morty, in partnership with Warner Bros. Consumer Products.
The collaboration includes a custom-designed laser etched jacket and an exclusive episode-inspired t-shirt featuring the NX-5 Planet Remover – which starred in the season four finale when it destroyed everything but Wrangler jeans.
The artwork was custom designed for the collaboration by the Rick and Morty creative team and brought to life by Wrangler’s design team using an in-house laser machine and a classic, iconic jacket design.
“Building innovative partnerships with iconic brands like Wrangler is a priority for Adult Swim and their heroic appearance in Rick and Morty created a new opportunity,” said Tricia Melton, chief marketing officer of Warner Bros. Kids, Young Adults and Classics. “Our fans often wear clothes and they love Rick and Morty, so they’re going to lose their minds over the new custom clothing launching today.”
Holly Wheeler, vp of global brand marketing at Wrangler, added: “Wrangler has always embraced pop culture as a way to reach new fans, and when we were organically part of the season four finale episode, it was the perfect opportunity for us to explore a larger partnership with Adult Swim.
“The collection is a direct play on the finale and inspired by the laser that was fictionally ‘sponsored by Wrangler’ in the show. We loved the tongue-in-cheek joke since lasers are actually a big part of our denim production – from digital wash applications to onsite customer customisation with our nano-laser. The collaboration was a fun and natural way for us to do something authentic with our brand that joins in on the joke.”
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