Yvonne Ellen licensing drive welcomes four new ranges

Fifty One Percent, My Gifts Trade, Wax Lyrical and Portico Designs unveil new lines.

Home and giftware brand, Yvonne Ellen is kicking off 2020 with four new product ranges, created with the support of its agent, The Point.1888.

Launching in spring, and available from John Lewis stores, will be a new picnic and barware range, created by Fifty One Percent. The range will include a picnic blanket, cool bag, storage jars, picnic plates, tumblers and bowls, cocktail shaker, bottler opener, cork screw and ice bucket.

Meanwhile, My Gifts Trade will be showing a glamour travel range on its ECP Design stand at Spring Fair next month. The range features a velvet jewellery box, two sets of cotton drawstring bags, velvet travel set (hair band, eye mask and pouch), scarves, travel washbag, nail file and pin badges.

Launching in autumn/winter 2020 will be the remaining two product ranges: an extension to Yvonne Ellen’s successful home fragrance range, made with Wax Lyrical; and three calendars and a diary from Portico Designs.

“Brand licensing has made a huge impact on my business and for so many of the products created last year to have received Gift of the Year recognition is incredible,” said Yvonne Ellen, founder of the brand. “I can only hope that these new product ranges will be just as well received and I’m so grateful to The Point.1888 for their hard work and dedication.”

The Point.1888’s Janine Richmond added: “For every client, we carefully select licensee partners that share their values and vision and thanks to Yvonne Ellen’s beautiful designs, we had a very long list of partners to choose from.

“It’s going to be a busy few months for the team as we work with retailers on getting the new ranges in stores and I cannot wait to see how Yvonne Ellen’s huge fanbase reacts.”

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