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ZAG partners with Build-A-Bear Workshop in the US and UK

ZAG has signed with Build-A-Bear Workshop to create the first Miraculous Ladybug official plush bear.

The new bear – which will be available in the US and the UK – will feature soft grey fur, blue eyes and ladybug paw pads.

Fans will also be able to add the personal touch with costumes, outfits and accessories. These will include Ladybug’s signature red and black jumpsuit and matching eye mask, while the Cat Noir costume includes a bodysuit, eye mask and ears headband. There will also be a Miraculous – Tales of Ladybug and Cat Noir graphic tee.

“Our goal is to continue to find fun new ways for kids and families to immerse themselves in the world of Miraculous and together with Build-A-Bear, fans of all ages will be able to create memorable experiences,” commented Jeremy Zag, founder and ceo at ZAG. “Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend.”

The Miraculous Build-A-Bear product launch will be promoted by a multi-faceted campaign including digital advertising, influencer marketing and loyalty programme.

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