Acamar Films has secured 17 licence renewals for the hit preschool property, plus one new clothing and apparel deal in Italy.
The deals include many key toy and game partners such as Clementoni, Lisciani and Simba Smoby.
“Italy is a key market for Bing and that we are able to announce so many renewals, speaks to the continued success of the property in the territory,” commented Katie Rollings, chief licensing officer at Acamar Films. “It is not only in consumer products where Bing is performing strongly but also across Italian content distribution platforms as well as live events and partnerships.
“These renewals, in conjunction with our wider plans to grow and support the brand, mean that Bing is set to remain a top franchise in Italy for many years to come.”
As well as the renewals – which cover categories including toys and games, apparel and accessories, paper and party – a new deal has also been secured with 0-6 childrenswear specialist, Ellepi.
Maurizio Distefano Licensing manages the CP programme for Bing in the Italian region.