Absolut brand mixes it up with its first cocktail book

Premium vodka brand, Absolut is publishing a new recipe book – Absolut Cocktails – featuring a collection of 80 recipes from classics to original Absolut-inspired creations.

Published by Quadrille in October, the book is a celebration of Absolut Vodka, which has been produced in and around the small town of Åhus in southern Sweden since 1979.

Quadrille secured the rights to publish the book from The Absolut Company in a deal brokered by ASPIRE, the corporate and lifestyle division of WildBrain CPLG.

Alongside the cocktail recipes, Absolut Cocktails will also include bartending equipment hacks, expert mixing tips and links to video tutorials.

“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” commented Tad Greenough, chief creative officer at Absolut. “Absolut is perfect for mixing, in cocktails, with mixers and with friends. We are delighted to be releasing, Absolut Cocktails, for fans to create their own delicious serves at home for every occasion. We cannot wait for readers to get mixing, share some stories and create some new ones – after all, we were all born to mix.”

Sophie Allen, senior commissioning editor at Quadrille, continued: “We’re so excited to be collaborating with such a ground-breaking and instantly recognisable global vodka brand, Absolut. Cocktails are more than just a drink; they create a mood, and these stunning yet simple vodka cocktails are perfect for any occasion.”

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