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Acamar partners with WWT charity for national Bing activation

Acamar Films has partnered with WWT, the charity for wetlands and wildlife, to bring the Bing preschool franchise to all 10 WWT locations across the UK with a host of activity set to take place from next month.

From Saturday 23 March, each WWT site will launch a Bing activity trail, including a paper trail handout, to encourage little legs to explore the wetlands and learn about the range of plants, birds and other animals that rely on the habitat and can be seen in spring.

On select dates, WWT locations (excluding WWT Steart Marshes) will host Bing storytelling activities within their visitor centres featuring a selection of Bing books from HarperCollins Children’s Books.

Bing and Flop costume characters will also tour across seven of the WWT sites for meet and greets and photos with families. Three WWT locations will host interactive mini shows with Bing and Flop, introducing some of these sites’ key wetland species to young children and their families.

Bing products will also be on sale in the gift shops, with a souvenir Bing sticker for every child who completes the Bing Nature Explorers trail and paper Bing ears for Bingsters at the storytelling and mini show sessions.

The Bing activities will run until 2 June 2024.

The spring and summer partnership will be supported across Acamar Films’ audience-facing channels including, social channels, the Bing newsletter and the Bing: Watch, Play, Learn app.

WWT will also promote the partnership through its owned channels, as well as additional opportunities around each of the nine centres. Promotion will include out of home campaigns in London, Gloucestershire and Northern Ireland, as well as a radio campaign, print advertising and a PR campaign throughout the duration of the partnership.

“It is exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” commented Kirsty Southgate, director of experiential and promotions at Acamar Films. “Bing and his friends love the outdoors, finding opportunities to play outside and learn more about the plants and animals around them. These Bing activities with WWT will encourage new visitors to their locations and we hope that these visitors also find the same joy in exploring and learning more about UK wetland wildlife.”

Cath Cooke, head of experience and engagement at WWT, added: “The future of these crucial UK habitats depends on future generations caring about them and learning more about their importance. We feel that Bing, with his innate curiosity and the love he has for being out in nature, is a fantastic character to bring on board to encourage families to visit our locations. Hopefully Bing will also help to inspire some families that may have never visited before to have fun and learn about what makes UK wetland wildlife so special.”

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