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An international view: ‘We need to be reactive and proactive”

Sagoo’s Veronique Pichon on looking for local development and manufacturers and being more flexible.

The COVID-19 pandemic has affected every country across the globe. has been catching up with a selection of licensors and licensing agents from Europe, the US and Russia to find out more about how their businesses have been affected and how they see the rest of 2020 playing out.

Today, we head to France to get the views of Veronique Pichon, president, Sagoo.

“As yet it’s too early to say or to figure out what the market will look like in 2021. Zoom has been the perfect media for us… we took the quieter time as an opportunity to meditate and approach new licensors for future development.

We will be challenging ourselves by looking for local development and manufacturers in order to be more reactive with smaller quantities and better quality. Sagoo is not impacted as much as the entertainment industry because we represent arts/music artists and celebrities, as well as classic established evergreen characters.

There needs to be conversations about being more flexible in order to be close to licensees’ future demands and listening to what the consumers are now looking for – more local, green… we need to be reactive and proactive along with licensors to respond.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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