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Anya Hindmarch bolsters Smiley, Love Is… collabs

New lines for both brands featured in designer’s spring/summer 2016 collection.

Fashion designer Anya Hindmarch is continuing her collaborations with the Love Is… and Smiley brands – with both featuring heavily in the new spring/summer collections.

The designer has successfully worked with both brands for a number of seasons, and the new additions further strengthen the partnerships.

The spring/summer collection is described by the designer as ‘an exploration of pattern and abstraction’.

It sees Love Is… featuring on satchels, stickers and coin purses, while the iconic Smiley face is on a selection of bags and purses.

The collection follows on from Anya Hindmarch’s show at London Fashion Week earlier this year which showcased some of the upcoming autumn/winter lines.

The show saw a selection of video games-inspired graphics, with the Smiley face icon taking on a unique pixel look to create playful bag accessories.

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The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
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