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Appetite for The Very Hungry Caterpillar continues to grow

Classic publishing brand and preschool favourite, The Very Hungry Caterpillar is continuing to build its roster of licensees.

Play teepees, mats and cushions are being created by Great British Teepee Company and are due to launch on the company’s ecommerce site – www.thegreatbritishteepeecompany.com – and in its flagship store this autumn.

Meanwhile, Findel Education is designing a range of educational resources for nurseries and early childhood centres. Products will include story stones, a storytelling scene and an outdoor board in an international deal covering the UK, Europe, Africa and Asia.

DNC UK is newly signed for a broad range of homeware items including lunch bags and containers, tableware, hydration and drinkware, cutlery and baby food coolers. An initial product range is in development and is due to launch in Q1 2022.

Finally, new experiential partner Gullivers Theme Parks has recently launched its theme park-branded activities including character costume appearances and The Very Hungry Caterpillar accommodation for families to stay overnight in their own cocoons (pictured).

“It’s an honour to have these four new partners on board for The Very Hungry Caterpillar,” commented Louisa Skevington, licensing executive at Rocket Licensing, which manages the CP programme for the brand in the UK. “Each a best in class player in their own industry, the new deals take the property into new areas, offering exciting new products and experiences for fans in the UK and beyond.”

Existing partners have also been busy launching new products – these include Rainbow Designs (wooden toys); Dennicci (babywear); MORI (babywear); Smiffys (paper partyware); and Robert Frederick (Little Gardener’s range).

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