Ascot bags cool new deal with Magnum Ice Cream

Brand becomes Official Ice Cream of Royal Ascot, while a special Royal Ascot ice cream design will be created.

Ascot Racecourse has secured a new deal with Unilever to sign Magnum as an official partner.

The deal sees Magnum Ice Cream become the Official Ice Cream of Royal Ascot, reported Sport Industry Group.

A Magum Dipping Bar will be introduced to Ascot Racecourse, while a specially crafted ‘Royal Ascot’ Magnum ice cream design will be created. Guests will be able to personalise their own bespoke Magnum with a selection of carefully curated toppings.

As well as Magnum, fellow Unilever brands, The Vegetarian Butcher and Hellmans will gain rights to sell products at Royal Ascot, while Lifebuoy Hand Sanitiser will provide sanitising stations around the site.

Royal Ascot is due to take place from 15-19 June. Organisers are aiming for a daily capacity of between 4,000 and 10,000 per day.

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