Ascot Racecourse adds Radley London

IMG brokers deal for an exclusive collection of occasion bags for Royal Ascot and summer season.

Ascot Racecourse has secured a multi-year deal with luxury British accessories brand, Radley London.

Brokered by IMG, the deal will see the brands launch an exclusive collection of occasion bags for Royal Ascot and the summer season.

The collection features five exclusive designs including shoulder, clutch and cross-body bags in a vibrant palette of summer hues.

Launching in late April, the collection will be available from Radley’s stores across the UK and internationally, as well as online. The range will also be sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by IMG.

“While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers,” said Juliet Slot, commercial director at Ascot. “It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.

“We are delighted to be working with Radley London who share so many of our own values when it comes to quality and innovation.”

Julia Darlington, chief brand officer, added: “Royal Ascot is the perfect partner for Radley London, celebrating all that is truly great about the British Summer. Each bag is crafted from the finest quality leather, adding a distinctive finish and flair to any summer event outfit.”

Tim Smith, senior licensing director, IMG, continued: “With Royal Ascot being a major fashion event in its own right, we are delighted with this exciting new collaboration.

“Royal Ascot and Radley London are both aspirational lifestyle brands with rich and long-standing heritage at their core. This new collection will no doubt be hugely popular.”

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