How Epic Games’ brand won the hearts of consumers, licensees and retailers.
IMG brokers deal with retailer for new apparel and accessories capsule collection.
Licensee will launch new titles, formats and extend reach of range into new countries.
Including Brands with Influence adding children’s animation Beo n Peno to its portfolio.
Korean lifestyle brand’s first ever European pop-up store opens at Winter Wonderland.
Including Sanrio striking a deal with Liverpool FC for an exclusive Hello Kitty range.
Including Penguin Ventures and Aardman revealing new coins with The Royal Mint.
Licensee will create a range of posters and wall art inspired by the hit brand.
Start Licensing’s Ian Downes finds a new entry to his ‘Licensing Top Ten’ this week.