Ascot Racecourse reveals Karen Millen tie-up

IMG brokers deal for new SS18 collection inspired by flagship race meeting, Royal Ascot.

Ascot Racecourse and IMG have revealed a collaboration with fashion label Karen Millen, with a new collection inspired by flagship race meeting, Royal Ascot.

Specially designed for the 2018 summer racing season and social calendar, the new collection features 18 co-branded occasion wear pieces, including dresses, skirts, tops, trouser suits and jumpsuits.

The pieces are marked for the Royal Enclosure or the Queen Anne or Village Enclosures, in line with Royal Ascot’s dress code and style guide.

The range – with pieces priced from £90-£299 – is available now from Karen Millen stores and online, plus high-end department stores. In addition, select pieces will be showcased and sold on-site at Royal Ascot in its store, managed by IMG.

Juliet Slot, chief commercial officer at Ascot Racecourse, said: “While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.

“We are delighted to be working with Karen Millen who share so many of our own values when it comes to fashion. We have developed an exciting range of co-branded occasion wear pieces that are available to racegoers and on the high street this summer.”

Tim Smith, licensing director at IMG, added: “With fashion being at the core of any raceday at Ascot, we are delighted to be working with Karen Millen to create the brand’s first official ladies apparel line.

“Karen Millen fits perfectly into our strategy of building Ascot into an international lifestyle brand, ensuring beautifully crafted products and multi-channel accessibility for shoppers and guests around the world.”

Dr Beth Butterwick, ceo at Karen Millen, concluded: “We are thrilled to join forces with Ascot. Historically, Karen Millen has been the go-to for summer events epitomised by the racing reason, our clients know they can come to us and find beautifully crafted collections that they can feel confident in.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.