ASPIRE puts Sauber Motorsport in pole position with new licensees

ASPIRE – the corporate and lifestyle division of WildBrain CPLG – has accelerated its consumer products programme for Sauber Motorsport with a line-up of new licensees now signed up for its Formula 1 operations, Alfa Romeo F1 Team Stake.

The new licensees secured range from apparel to collectables to figurines, including a new collaboration with Abercrombie & Fitch developed by apparel partner Outerstuff.

The Abercrombie & Fitch collection includes two adult t-shirt designs, which are available now across Abercrombie & Fitch stores and online in the US, Canada, the UK and Europe, featuring artwork created especially for this year’s F1 races. Outerstuff also has a multi-territory deal for men’s, women’s and kids fashion apparel.

Heal Tread has launched a range of adult socks based on Alfa Romeo F1 Team Stake. The designs feature stylised images of the drivers and prints inspired by the car livery from the Las Vegas Grand Prix.

In toys, AFX (Racemaster) has come on board for slot cars and will launch Alfa Romeo F1 Team Stake slot car and racing set, as well as individual cars. The cars will launch worldwide before the end of 2023. In further deals, Yu Tung Technology (also known as Yolopark) will launch Alfa Romeo F1 Team KICK racing block set (with figurines) this winter in China. Additionally, NZG is on board for a die-cast 1:18 scale model car, which will be sold with driver figurines and helmets worldwide.

Stilo will launch a die-cast mini replica helmet collection featuring helmet designs worn by Valtteri Bottas, which will be available in specialty retailers worldwide and online.

Also in collectables, driver and pit stop crew statues and a stylised Alfa Romeo F1 Team Stake model car will debut in retailers and online from December, via a deal with SFX Collectibles.

The Alfa Romeo F1 Team Stake brand has also expanded into official posters and fine art prints through a worldwide deal with Automobilist S.R.O, with a team of artists offering bespoke artist-inspired posters created to commemorate special moments from the season and races in the Formula 1 calendar.

“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” commented Victoria Whellans, commercial director at ASPIRE. “ASPIRE’s strategy is to bring a creative and curated approach to lifestyle brand management, applying a global perspective at local level.

“This incredible range of products offers fans new opportunities to engage with their favourite team and share their love for the Alfa Romeo F1 Team Stake brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
WheresSpot500x500
 
Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
DisguiseHalo500x500
 
"We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise."...
LegoFortnitenew500x500
 
The LEGO Group has revealed more on its partnership with Fortnite, launching two new experiences in the game centred around classic LEGO themes and play....
AsosInsiders500x500
 
ASOS has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion and style advice across social channels....
GeorgeMichaelcoin500x500
 
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.