This ad will be closed automatically in X seconds.

Aykroyd & Sons strengthens team with arrival of Sarah Salmon

Former Cooneen and Christy’s by Design executive joins apparel licensee as sales account manager.

In a year which has seen it continue to grow market share despite the global pandemic, apparel licensee Aykroyd & Sons has further strengthened its sales team, welcoming Sarah Salmon to its ranks.

Sarah (pictured) joins in the role of sales account manager and brings a wealth of experience from previous roles at Cooneen and, most recently, Christy’s by Design.

“We are thrilled to welcome Sarah on board,” Sion Aykroyd, director at Aykroyd & Sons told Source. “Having someone with her knowledge and experience makes her a real asset and further strengthens our sales team. She’s been able to hit the ground running and is already making a real contribution.”

Sarah added: “I’m delighted to join the team at Aykroyds at such an exciting time for the business. The expanding product categories, fantastic license portfolio and whole host of new licenses mean there are huge opportunities for growth – and I can’t wait to be a part of that.”

The licensee is heading into 2021 in “a really positive position”, Sion continued.

“Despite the exceptional challenges that 2020 has thrown at us we have managed to continue growing market share,” he explained. “And the support of our key retail partners has given us the confidence to sign a number of huge licences – adding Peppa Pig and Hey Duggee to our daywear roster, while Animal Crossing, Bluey, Cocomelon and Blue’s Clues are just a few of the brands added to our nightwear portfolio.

“All in all, we head in to 2021 in a really positive position, and Sarah’s appointment just adds to that.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.