Toy company will produce range of dolls’ prams and pushchairs.
eOne’s evp of global licensing Andrew Carley on BLE, Peppa at 15 and more.
Including eOne and Hunter teaming up for limited edition Peppa Pig collection.
16 licensed products were purchased every second of the year in the UK in 2017.
Start Licensing’s Ian Downes gets carried away with The Force at retail this week.
Including eOne marking Chinese New Year with special Peppa Pig content.
eOne talks charity and promotional tie-ups and celeb endorsement.
“This week has reaffirmed to me that licensing is a diverse business.”
Zappar’s Max Dawes discusses the impact of augmented reality.