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Beano Studios adds licensees ahead of 80th birthday

Four new partners join programme as brand gets ready to mark milestone birthday.

A number of new licensee deals have been secured by Beano Studios ahead of the brand’s milestone 80th birthday this year.

The Westminster Mint is producing a range of collectable Ingots and medals, featuring the character artwork from Beano annual covers. The range is to be released in celebration of the Beano’s birthday and will be available to purchase from July onwards.

Meanwhile, TruffleShuffle will produce two limited edition t-shirts using original illustrations designed by Beano artist David Sutherland in 1970. These will be sold by the online retailer as an exclusive design range.

Koch Media has developed seasonal boxed gifting sets for the brand, consisting of mug, tankard and golf gift sets. The sets use original artwork and will be available throughout the year for special occasions across high street retailers from the autumn.

Finally, Art & Hue has developed limited edition ‘pop art’ style Beano and Bananaman ranges of unframed art prints.

Ian Downes, md of Start Licensing, said: “These new deals are great partnerships and will help celebrate the 80th anniversary in Beano style.

“The new agreements showcase a fantastic range of creative collaborations and show how, as a brand, Beano has proudly remained a bona fide supporter of the arts for the past eight decades.

“These licensees join a strong line-up who all recognise the enduring popularity of Beano and its timeless and beloved characters.”

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