Luxury Italian lifestyle brand, Tonino Lamborghini has appointed Beanstalk to grow its global product licensing and brand extension programme.
The brand’s consumer products programme – which includes home décor, fashion accessories, fragrances and luxury beverages – serves as a tribute to its rich heritage and enduring legacy, reflecting the ageless elegance that defines the Tonino Lamborghini brand.
“We are delighted to partner with Beanstalk and are absolutely confident that our selection of one of the most prestigious agencies within the licensing industry globally, will significantly contribute to the growth of the Tonino Lamborghini licensing business,” commented Paolo Zannoni, general manager at Tonino Lamborghini SpA. “As we seek to further build Tonino Lamborghini as a luxury Italian lifestyle brand. Beanstalk’s expertise in managing global licensing programmes, combined with their extensive network of contacts, will help us reach our ambitious goals.”
Beanstalk will aim to further develop the brand’s presence through strategic partnerships in categories including consumer electronics, sports apparel and food and beverage.
Drawing from its rich and unique mechanical heritage spanning various sectors including bicycles and gardening, Beanstalk will also pursue extension opportunities for the Lamborghini Oleodinamica brand, which holds 40 years of expertise, primarily in the industrial sector.
Allison Ames, president and ceo at Beanstalk, continued: “We are thrilled to welcome the Tonino Lamborghini brand to Beanstalk. With its unwavering commitment to excellence and unparalleled heritage, the Tonino Lamborghini brand represents a unique opportunity for strategic expansion into innovative luxury products that allow consumers to experience the elegance, distinction and prestige of this iconic brand. We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
