Deals struck with General Mills and Kraft Heinz for baking mixes and ingredients.
Including Disney’s The Lion King ‘Protect the Pride’ conservation campaign.
Former Beanstalk gaming division head joins licensee as head of esports.
We find out more about Beanstalk’s brand development manager.
Including BBC Studios signing global broadcast and master toy for preschool hit, Bluey.
Famous American concert hall signs agency as brand extension licensing partner.
We delve into the licensing life of Jazwares’ senior director of licensing & retail.
Start Licensing’s Ian Downes on some of his picks from Licensing Expo.
With a new dedicated category at The Licensing Awards, we chat to Beanstalk, SEGA, Fu