This ad will be closed automatically in X seconds.

Beanstalk partners with Markettcom to grow The Met in the Middle East

Beanstalk is looking to expand the licensing programme for The Metropolitan Museum of Art, partnering with Markettcom to further grow the brand in the Middle East and North Africa.

Working closely with Beanstalk as a sub-agent, Markettcom will leverage its expertise in the Middle Eastern market to grow The Met’s footprint in the region, bringing the Museum’s world-renowned collection of over 1.5 million art objects from around the globe to life through innovative consumer products.

The licensing programme will see the launch of a range of products in categories including home décor, jewellery, footwear, apparel and accessories, all inspired by The Met’s extensive collection.

“We are thrilled to unveil an extraordinary collaboration with Beanstalk, bringing forth the Met’s unparalleled collection of best in the world art and objects through an array of inspired consumer products to the Middle East,” commented Amer Bitar, co-founder and ceo at Markettcom.

Martin Cribbs, vp of brand management at Beanstalk, continued: “We are thrilled to expand The Met’s licensing programme into the Middle East through this strategic partnership with Markettcom, leveraging their expertise of brand licensing in this region.

“The Middle Eastern market has a strong appreciation for art and culture, which presents a significant opportunity to connect with and grow The Met’s audience in this region through licensing relationships that bring beautiful products to consumers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.