Bell Racing brand secures 24 Hours of Le Mans deal

Racing Force Group has strengthened its relationship with the Automobile Club de l’Ouest (ACO) with its Bell Racing brand launching licensed helmets and scaled helmets with a 24 Hours of Le Mans dedicated livery.

The deal was brokered by Le Mans’ exclusive licensing agency IMG.

Bell Racing has designed two specific colour schemes for its GT6 Pro full face helmet and the MAG open face helmet to highlight the appeal of the iconic endurance race event, which celebrated its centenary edition last June.

The partnership also includes the production of the 24 Hours of Le Mans Bell Mini Helmets. Unlike conventional models, the 1:2 scale Bell helmets share with the real racing counterparts the same engineering team and the same manufacturing plant in the Kingdom of Bahrain. They feature high technology components and similar materials as the real racing helmets, which make them unique memorabilia items for motorsport enthusiasts and professionals.

“We are honoured we have been chosen to produce the new 24 Hours of Le Mans licensed Bell helmets and Mini Helmets,” commented Aref Yazbek, chief business officer at Racing Group. “The race has a huge appeal among the motorsport community, given its heritage and the excitement it provided in its previous one hundred editions, including the last one in which three Bell-equipped drivers claimed the overall victory. So, our team of designers put the maximum effort into creating unique liveries for our special GT6 Pro and MAG helmets, delivering a striking and stylish appearance for all the customers.

“We are also proud that our brands Bell Racing and OMP are now both partners of the Automobile Club de l’Ouest and the 24 Hours of Le Mans, especially during a golden era for endurance racing like the one we are enjoying.”

Stéphane Andriolo, customer and events firector at the Automobile Club de l’Ouest, added: “We are delighted to be entering into this Licensing partnership with Bell Racing, following on from our agreement with Racing Force Group. Bell Racing is an iconic brand in the world of motorsports, whose history is closely linked to that of the Le Mans 24 Hours. After an historic Centenary edition, we are now looking ahead to 2024. The 24 Hours of Le Mans and endurance racing are experiencing an unprecedented golden age, with an extraordinary line-up of competitors.”

The next edition of the 24 Hours of Le Mans will take place on 15-16 June 2024.

Racing Force Group and ACO began working together this year, with the OMP brand supplying fireproof racewear to the Marshalls, safety car drivers, medical team members, TV production, communication staff and security operators.

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