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Bing heading to Rotterdam for first international zoo partnership

Bing and Flop are heading to Rotterdam to meet Dutch Bing fans as part of the first international zoo activation for Acamar Films’ preschool property.

From 3 April until 12 May 2024, families can follow a bespoke activity trail around the Zoo featuring characters from the hit series, designed to encourage young children to enjoy the outdoors and learn about many of the animals Diergaarde Blijdorp (Rotterdam Zoo) is home to.

On special days during the event programme, Bingsters will also be able to meet Bing and Flop with costume character meet and greet appearances and enjoy scheduled storytime sessions delivered by Acamar’s long-standing partner Veldkamp Producties.

Bing merchandise will also be available in the onsite gift shop during the activation.

“Working closely with zoos to create a programme designed specifically for preschoolers to discover and explore the wonders of the animal world has meant that our event programmes across the UK have been tremendously popular,” commented Kirsty Southgate, director of experiential and promotions. “That we are able to expand these successful programmes to our Dutch audience demonstrates the continued vitality of Bing and the way in which we can adapt our licensed offering across audiences and territories. With their inspirational experiences and aim to educate new generations about wildlife conservation, Diergaarde Blijdorp (Rotterdam Zoo) is the perfect place to bring this activation to.”

Carolien Ottjes, manager of marketing and partnerships at Diergaarde Blijdorp, continued: “To be able to bring Bing and Flop to our Zoo for the first partnership of this kind is very exciting. Bing is extremely popular in the Netherlands so we know that our visitors will love exploring with Bing to learn more about our mission to bring nature back to life.”

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