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Bits + Pixels adds Bungie to roster

Video game specialist on board to represent first person action game Destiny across EMEA.

Video game specialist Bits and Pixels has added Bungie to its roster, being appointed as licensing agency for EMEA territories.

Bits and Pixels – headed up by Sandra Arcan and Su-Yina Farmer – will represent the award winning first person action game Destiny, which is published by Activision.

The agency will help build upon the existing licensing programme, with new retail channels and new product collections for fans.

“We couldn’t be more delighted to be working with Bungie on the Destiny franchise,” said Sandra Arcan, co-director at Bits and Pixels. “The combination of thrilling gameplay, an expansive and cinematic world featuring a compelling narrative and cast of characters, and some of the most stunning visual design you could wish to find, are just some of the elements we’ll be looking to showcase to prospective partners.”

Katie Lennox, director of consumer products at Bungie, added: “We’re looking forward to partnering with Bits and Pixels on new opportunities to expand the Destiny franchise through unique merchandise and creative brand collaborations.”

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