Blues Group, Aykroyds and TDP on board for Pip and Posy

Magic Light Pictures has revealed further new licensing deals for preschool brand, Pip and Posy.

The deals will see Pip and Posy sign up with Blues Group for a range of daywear, while Aykroyds and TDP will produce nightwear, underwear and swimwear.

Both ranges will be launching for spring/summer 2024, coinciding with World Book Day.

In addition, Pip and Posy will be joining other characters from Channel 5’s preschool strand, Milkshake at Parkdean Resorts throughout 2023. The duo will be a key part of the holiday parks’ special Milkshake Mornings, a series of live entertainment shows featuring arts and crafts, games, singalongs and dancing, held across 40 of Parkdean’s sites.

“With the second series due to launch soon, we are delighted to announce these three new Pip and Posy licensees,” commented Aidan Taylor-Gooby, head of licensing at Magic Light Pictures. “2023 promises to be an exciting year as we aim to add further categories to the growing programme. These new partners provide fantastic touchpoints for Pip and Posy’s many young fans to interact and engage with these delightful characters away from the screen.”

Existing licensees for Pip and Posy – which is based on the books by Axel Scheffler – include Nosy Crow (tie-in publishing), Star Editions (personalised gifting), Ravensburger (puzzles), Amscan (dress-up and partyware) and tonies (audio figures).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
WheresSpot500x500
 
Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
DisguiseHalo500x500
 
"We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise."...
LegoFortnitenew500x500
 
The LEGO Group has revealed more on its partnership with Fortnite, launching two new experiences in the game centred around classic LEGO themes and play....
AsosInsiders500x500
 
ASOS has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion and style advice across social channels....
GeorgeMichaelcoin500x500
 
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.