Source chats to director of marketing Lise Cosentino about growth for Molang and Pirata
Success has been fuelled by perennially popular programming such as Peppa Pig and PAW Patr
New paperback and board book editions due to release, while partnerships also confirmed with Milksh
Why the support of traditional TV remains hugely beneficial for the growth of an IP.
The new preschool series is due to air on Channel 5’s Milkshake this summer
Partners on board include Kid Designs, Kimm & Miller, Imagine8, Fashion UK, Character World, Amsc
Including Bulldog Licensing securing new Care Bears deals with Cohen and Wilks, Tikiboo and P
Including Victoria Whellans heading up the newly formed WildBrain CPLG Lifestyle division.
Preschool show now airing on Nick Jr. and Milkshake, giving licensing programme a lift.