B&M backs Toy Story with Twitter activity

Campaign hashtag trended on UK social media platform for almost four hours.

The Toy Story brand enjoyed some strong social media coverage this week, thanks to an initiative run by B&M.

The retailer teamed up with Thinkway Toys for a special Twitter campaign.

The social media activity was supported with ten prizes, with ten influential bloggers promoting the competition to their user bases.

The #ImAThinkingToy hashtag reached number four in the UK charts, trending for almost four hours.

Notably, the event reached 1,824,519 unique accounts with 22,129,141 total impressions.

Darran Garnham, ceo of MTW Toys which distributes the Thinkway Toys range in the UK, said the campaign was “a great way to engage retail, consumers and keep Toy Story front of mind in these years into Toy Story 4”.

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