B&M backs Toy Story with Twitter activity

Campaign hashtag trended on UK social media platform for almost four hours.

The Toy Story brand enjoyed some strong social media coverage this week, thanks to an initiative run by B&M.

The retailer teamed up with Thinkway Toys for a special Twitter campaign.

The social media activity was supported with ten prizes, with ten influential bloggers promoting the competition to their user bases.

The #ImAThinkingToy hashtag reached number four in the UK charts, trending for almost four hours.

Notably, the event reached 1,824,519 unique accounts with 22,129,141 total impressions.

Darran Garnham, ceo of MTW Toys which distributes the Thinkway Toys range in the UK, said the campaign was “a great way to engage retail, consumers and keep Toy Story front of mind in these years into Toy Story 4”.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.