Film breaks record for biggest ever animation opening; Thinkway Toys stars on Graham Norton.
Sneak peek of Thinkway line includes Buzz and Woody voice activated action figures.
Campaign hashtag trended on UK social media platform for almost four hours.
Company will distribute part of the Thinkway range on a domestic basis.
Company’s debut at London Toy Fair in 2017 will be supported by Playtime PR.
Company will act as the exclusive distributor for Thinkway Toys across EMEA.