Fans of Boohoo were invited to ‘shop Boohoo live in Central London’ last week, when the online fashion retailer opened the doors of a dedicated pop-up shop for two days.
Described as a ‘unique, one-off’ retail experience, the shop was open for a total of 12 hours at 6-10 Great Portland Street on 25-26 March.
It showcased the brand’s latest collections and newest arrivals, as well as offering personal sessions with stylist Georgie Gray and included a beauty corner offering blow dries and brow treatments.
Boohoo is part of the Boohoo Group which now includes names such as Pretty Little Thing, Dorothy Perkins, Warehouse, Oasis, Karen Millen and Debenhams among others.
Pretty Little Thing is set to open a physical space in Central London next month (also on Great Portland Street), which will act as a showroom, office space and content creator hub.
Boohoo has been steadily growing its licensing presence including lines with Strangers Things and a selection of music artists.
It was also revealed as a nominee in the Best Fashion Retailer of Licensed Brands category at the Brand & Lifestyle Licensing Awards 2023 last week.