This ad will be closed automatically in X seconds.

Brand Alliance takes a twirl with Lionsgate on Dirty Dancing apparel and accessories

UK-based design and apparel specialist, Brand Alliance has revealed a new collaboration with Lionsgate to release a Dirty Dancing-themed apparel and accessories collection.

Brokered by Lionsgate’s global consumer products representative IMG, the collection will see Brand Alliance launch daywear and nightwear apparel, socks, headwear and bags inspired by the classic 1980s film.

“We are so pleased to work with Lionsgate to create Dirty Dancing merchandise – this iconic film is loved by so many around the world,” commented Simon Hills, joint ceo at Brand Alliance. “Dirty Dancing invokes a perfect combination of fun and nostalgia across generations, and we look forward to capturing that spirit in our collection.”

Faye Rashad, licensing and key account manager at Brand Alliance, continued: “This is an exciting brand to add to our growing portfolio and it has been a pleasure to work with our team, Lionsgate and IMG to execute this deal. The products the designers have started to work on look awesome and we are all going to have ‘the time of our life’ with this brand.”

Adam Steel, senior director of licensing at IMG, added: “We are thrilled to confirm Brand Alliance as an official apparel and accessories licensee for Dirty Dancing. They have a fabulous design and creative team, and we can’t wait to see their ranges land in retail.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.