Bel&eza C&A – the beauty division of C&A Brazil – has launched a range of bath and body products with Perfetti Van Melle’s Chupa Chups lifestyle brand.
The collaboration is aiming to invoke the scent of Chupa Chups’ classic strawberry lollipop, with packaging reminiscent of the 1950s and 1960s, the period in which the candy brand was launch.
The collection combines ‘fun with functional’ body care and includes five items: body deodorant, body splash, soap, moisturising lotion, hand cream and a t-shirt with the famous lollipop logo.
The range will be available in C&A stores, as well as through the retailer’s app and ecommerce platform.
Licensing agency Destra was responsible for brokering the collaboration between Bel&eza C&A and the Chupa Chups brand.
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