This ad will be closed automatically in X seconds.

C&A drops Chupa Chups beauty range in Brazil

Bel&eza C&A – the beauty division of C&A Brazil – has launched a range of bath and body products with Perfetti Van Melle’s Chupa Chups lifestyle brand.

The collaboration is aiming to invoke the scent of Chupa Chups’ classic strawberry lollipop, with packaging reminiscent of the 1950s and 1960s, the period in which the candy brand was launch.

The collection combines ‘fun with functional’ body care and includes five items: body deodorant, body splash, soap, moisturising lotion, hand cream and a t-shirt with the famous lollipop logo.

The range will be available in C&A stores, as well as through the retailer’s app and ecommerce platform.

Licensing agency Destra was responsible for brokering the collaboration between Bel&eza C&A and the Chupa Chups brand.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

To mark the launch, the Sidemen took over Iceland's Hackney store, rebranding the supermarket as 'SIDESLAND'....
Following a report by Sky News yesterday (17 June), that Wonder Group is preparing for insolvency, the company has commented to clarify its current position....
Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally....
The Formula 1 Exhibition is set to give fans a thrill this summer as it opens its doors in the UK for the first time on 23 August, at London's ExCeL....
Newcastle United has joined forces with New Era to create a new range of headwear for the 2024/2025 season....
Crocs is readying its latest licensed collaboration, unveiling a new Minions-themed design to tie in with the premiere of Despicable Me 4....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.