CAA-GBG will work to extend the Sesame Street brand licensing programme into new categories, including educational and children’s licensed product opportunities.
Sesame Workshop has named CAA-GBG as its new licensing agent for Sesame Street in South Korea and Southeast Asia.
Under the new agreement, CAA-GBG will work to extend the Sesame Street brand licensing programme into new categories, including educational and children’s licensed product opportunities.
“Sesame Workshop’s mission is to help kids grow smarter, stronger and kinder,” said Whit Higgins, svp of international media and education and distribution at Sesame Workshop. “We are thrilled to team up with CAA-GBG to create unique and powerful ways for fans to engage with the brand in South Korea and Southeast Asia and to further our mission.”
Elaine Chiu, evp Asia at CAA-GBG, added: “Sesame Street continues to be one of the most beloved character brands in the world.
“We are very pleased to be working with this iconic property and are looking forward to leveraging our expertise and resources to grow the business in exciting new ways in South Korea and Southeast Asia.”
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