CAA-GBG will work to extend the Sesame Street brand licensing programme into new categories, includ
SCP will aim to ‘optimise exposure’ for the brand across the territory through activations
Including Silvergate Media acquiring the rights to bilingual picture book series ¡Vamos! with plans
Including Pokémon’s 25th anniversary celebrations continuing with a new single and video from Katy Perry.
Campaign for new 33-piece collection features singer-songwriter, Kacey Musgraves.
Born Licensing’s David Born highlights examples from the UK to Australia.
Sesame Workshop’s Maura Regan talks Furchester Hotel and preschool trends.
New adults and kids collections based on the evergreen brand to launch on February 21.
2020 marks the agency’s 15th year representing Sesame Street in Australia and New Zealand.