Brand is featuring in Tesco Valentine’s promotion for eighth consecutive year, while it is also starring in Moonpig’s TV ad.
Classic sentiment brand, Me to You is currently enjoying success leading up to one of its core occasions of the year, Valentine’s Day.
To kick off the activity around this event, for the 8th consecutive year, Me to You is featuring in the Tesco Valentine’s Day promotion being run within stores. The campaign features power aisle coverage, with product featuring both on shelf as part of integrated displays, as well as on branded FSDUs.
Carte Blanche is also running a competition to support the campaign which is for one lucky customer to win a voucher worth £1,000 to spend on a luxury hot tub break. The competition is being hosted on the new Me to You website which launched last summer, which enables fans of Me to You to gain the full brand experience online (as they would in stores). Already the number of entrants to the competition is tracking higher than in previous years.
Aside from the Tesco campaign, Me to You is also seeing strong engagement from customers from the specialist online channel, Carte Blanche tells LicensingSource.net. Within print on demand, the appetite for the brand is at an all time high and this is being seen across the key retailers in this space.
Me to You currently features on the Moonpig TV ad for Valentine’s Day, and on the Moonpig site there is a strong presence of Me to You cards and gifting.
“Once again we are seeing that as a truly evergreen brand with a strong emotional attachment, our consumers are continuing to purchase Me to You products where they can,” commented Talia Tester, European licensing manager at Carte Blanche Greetings. “Through our popular gifting and card offering people are still able to connect with each other despite what may be happening around them.
“Me to You provides comfort and reassurance during unsettling times which has been even more evident during the lockdowns than ever before.”