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Champion levels up with Super Mario Bros

New limited edition capsule collection celebrates 35 years of Nintendo’s video game.

Champion Athleticwear has teamed up with Nintendo and Super Mario Bros on a new capsule collection.

The limited edition drop celebrates 35 years of the hit video game and includes anoraks, crews, hoodies, joggers and t-shirts featuring retro Japanese box art graphics which were created for the original Super Mario Bros, reported Fashion United.

Each item offers a new twist on classic characters including Mario, Bowser, Princess Peach and Toad. Graphics include a monochrome Toad jumping onto Champion’s cloud dye tee.

There is also a small quantity of the red super fleece 3.0 overalls which resemble Mario’s instantly recognisable outfit.

“As a brand that celebrated its centennial anniversary last year, Champion was thrilled to commemorate another iconic brand’s milestone,” said David Robertson, director of global brand marketing at Champion. “From the beginning, Super Mario Bros. has represented teamwork by introducing many beloved characters who work together for the greater good.

“Champion is a brand that celebrates teams, in any shape or form, and we’re excited to welcome the whole Super Mario Bros. crew to ours.”

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