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Champion x Sesame Street collaboration makes its debut

New limited edition nostalgia-focused collection comes on the heels of Sesame Workshop’s Caring for Each Other initiative.

Champion Athleticwear has launched a new limited edition capsule collection in partnership with Sesame Workshop.

Elmo, Cookie Monster, Big Bird and other Sesame Street favourites can be seen as part of the new character-inspired collection.

The range spans apparel for men, women and children. It marks the first global collection for Champion and is due for release in the US, Australia, Thailand, China, Hong Kong and Taiwan. It also marks the company’s first collaboration featuring a kids’ collection.

Notable pieces include a screen printed Reverse Weave hoodie with Cookie Monster munching a cookie, cropped crewneck sweatshirts, joggers with the Sesame Street Muppets posing for a family photo and a peeking Elmo emblazoned on adult hoodies and kids t-shirts.

Oscar the Grouch, Bert and Ernie, Grover and The Count also make appearances on a variety of hoodies and crewnecks.

“We had a wonderful time collaborating with Champion on this new collection that brings the spirit of Sesame Street to life in every way imaginable,” said Gabriela Arenas, vp of licensing, North America at Sesame Workshop. “We hope the collection provides a source of joy and a sense of familiarity and comfort during these uncertain times.”

David Robertson, director Champion global brand marketing, added: “The synergy for the partnership stemmed from both Champion and Sesame Street being authentic, inclusive brands who have been trusted for decades.

“Drawing inspiration from Sesame Street’s iconic characters enabled us to create a fun, unique collection to appeal to Champion and Sesame Street fans. The collection will add an element of nostalgia at a time when many of us are looking to connect with things that are familiar.”

The new launch comes hot on the heels of Sesame Workshop’s new Caring for Each Other initiative, an ongoing release of Sesame Street resources amid these challenging times, designed to help parents, caregivers and teachers provide comfort, create routines, foster playful learning at home and help children stay physically and mentally healthy.

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