Character.com eyeing summer boost with new PAW Patrol collection

Character.com has partnered with Paramount Consumer Products & Experiences on a new collection of swimwear, clothing and accessories featuring PAW Patrol.

The PAW Patrol Aqua Pups collection includes swimsuits, a 2 in 1 towel bag, toweling fabric t-shirt and shorts sets and a cap featuring favourite pups such as Chase, Marshall, Skye, Rubble and Coral, who makes her debut in the Aqua Pups season.

For the launch, Character.com has also joined The Swimming Teachers’ Association – a national governing body for swimming and an educational charity – to create new stop motion content featuring STA approved commentary on the importance of swimming and swim safety. This also aligns with STA’s own PAW Patrol swim awards programme, which has been launched this month in partnership with Paramount.

There is also new lifestyle photography, while there will be social competitions and paid support across parent-focused platforms.

“We’re thrilled to partner with Paramount and join with STA to bring parents and kids a fun and safe way to enjoy the water this summer,” commented Karen Hewitt, buying director at Character.com. “Our PAW Patrol Aqua Pups collection allows kids to express themselves with confidence and energy, just like their favourite characters.”

Venetia Davie, vp consumer products, UK & Ireland at Paramount, continued: “We are extremely happy to be partnering with Character.com and STA to create a truly integrated marketing campaign that utilises the power of three powerhouse brands. The new collection of PAW Patrol-inspired swimwear, clothing, and accessories alongside the swimming programme will help young swimmers build water confidence that lasts a lifetime.”

Zoe Cooper, commercial director at the STA, added: “We are very excited to be partnering with Paramount with the launch of our new PAW Patrol swim awards series, and the new Aqua Pups branded swim accessories from Character.com fit perfectly with our swimming audience – we especially love the innovative new towel bag.

“As a charity dedicated to the teaching of swimming, working with Paramount and Character.com, who have a highly engaged parent audience, will help to channel our water safety messages this summer and raise further awareness of the importance of learning to swim.”

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