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Chupa Chups stars at Milan Fashion Week with Fendi

Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week.

The Fendi Lollipop Holder x Chupa Chups can be hung either from a Fendi bag or worn as a necklace, and made its debut during the luxury brand’s Fall/Winter edition at Milan Fashion Week.

As well as accompanying the models in some of the outfits, the charm also added an extra fun element to the lively backstage area.

In addition, the exclusive collaboration also introduces a limited edition Chupa Chups, featuring the logos of both partners. The specially crafted lollipops are included with every purchase of the Fendi x Chupa Chups Holder.

“I couldn’t be more excited that Fendi, the trailblazing Italian fashion powerhouse, has brought their fashion-forward flair to the creation of the premium Chupa Chups Holder,” commented Marta Ballesteros, global licensing manager at Perfetti Van Melle. “They flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness. Without a doubt, the sweetest and most luxurious accessory of the season.”

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