This ad will be closed automatically in X seconds.

Disguise extends its Pokémon costume rights

The multi-year contract extension of rights in North America, Australia and New Zealand will commence in 2022.

Disguise has secured a multi-year contract extension of rights in North America, Australia and New Zealand for Pokémon commencing in 2022.

Disguise will continue to design, market, manufacture and distribute costumes, costume accessories and trunk-or-treat kits featuring favourite Pokémon such as Pikachu, Bulbasaur, Charmander, Squirtle and Jigglypuff.

The Pokémon costume line by Disguise debuted at retail in 2019 and continues to be one of the hottest selling Halloween costumes year over year. New unisex styles will launch this year as Pokémon celebrates its 25th anniversary, while Disguise is currently working on an even more expanded range for 2022.

“There is no denying the immense popularity of the Pokémon franchise and the many beloved Pokémon who inhabit its world, which make a perfect fit with costumes,” commented Tara Hefter, president and gm of Disguise. “The Pokémon Company International has been a wonderful partner to us throughout the design and development process. We are all huge fans with a passion for Pokémon and we’ve had so much fun creating these styles.

“It is indeed a powerhouse brand, which is evident in the performance we’ve seen of this line at retail. We look forward to this extended relationship and to the launch of some very innovative new iterations in 2022. We have a few surprises in store.”

Amy Sachtleben, director of licensing at The Pokémon Company International, added: “Disguise is a trend setter in the costume space and the ideal partner for delivering innovative, high quality Pokémon costumes and accessories. As the Pokémon franchise celebrates 25 years, fans will continue to be delighted with many ways to dress up as their favourite Pokémon.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Leila will be responsible for executing Banijay Rights’ licensing and merchandising strategy across key brands including MasterChef, Peaky Blinders, Black Mirror and Simon’s Cat among others....
Bluey and Bingo’s dad Bandit is the on-screen father figure with the biggest influence on day-to-day parenting, according to a new BBC Studios survey....
Bioworld International's Richard Radford on successfully growing the business and continuing its roll out into Europe....
The Royal Horticultural Society has confirmed that SOCKSHOP has been licensed to produce the first-ever RHS range of socks....
The summer of 2024 will mark a significant milestone for Products of Change as the brand and licensing industry’s only dedicated platform to sustainable transformation celebrates its five-year anniversary with a special get together for its community of members, industry pioneers and change makers....
The retailer has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.