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Disguise extends its Pokémon costume rights

The multi-year contract extension of rights in North America, Australia and New Zealand will commence in 2022.

Disguise has secured a multi-year contract extension of rights in North America, Australia and New Zealand for Pokémon commencing in 2022.

Disguise will continue to design, market, manufacture and distribute costumes, costume accessories and trunk-or-treat kits featuring favourite Pokémon such as Pikachu, Bulbasaur, Charmander, Squirtle and Jigglypuff.

The Pokémon costume line by Disguise debuted at retail in 2019 and continues to be one of the hottest selling Halloween costumes year over year. New unisex styles will launch this year as Pokémon celebrates its 25th anniversary, while Disguise is currently working on an even more expanded range for 2022.

“There is no denying the immense popularity of the Pokémon franchise and the many beloved Pokémon who inhabit its world, which make a perfect fit with costumes,” commented Tara Hefter, president and gm of Disguise. “The Pokémon Company International has been a wonderful partner to us throughout the design and development process. We are all huge fans with a passion for Pokémon and we’ve had so much fun creating these styles.

“It is indeed a powerhouse brand, which is evident in the performance we’ve seen of this line at retail. We look forward to this extended relationship and to the launch of some very innovative new iterations in 2022. We have a few surprises in store.”

Amy Sachtleben, director of licensing at The Pokémon Company International, added: “Disguise is a trend setter in the costume space and the ideal partner for delivering innovative, high quality Pokémon costumes and accessories. As the Pokémon franchise celebrates 25 years, fans will continue to be delighted with many ways to dress up as their favourite Pokémon.”

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