Start Licensing’s Ian Downes on why it’s worthwhile reflecting on the longer lasting deals

Farshore is marking further success within the annuals category – with data from Bookscan show

Barbie, Gabby’s Dollhouse, PAW Patrol, LEGO Star Wars and Pokémon are among the licensed bra

A number of familiar licensed names are featuring in Tesco’s latest up to half pr

PAW Patrol, Bluey, LEGO Harry Potter, Gabby’s Dollhouse, Pokémon, Squishmallows among those featured in

The fashion house has revealed a new limited edition collaboration with the Pokémon brand.

MINI is collaborating with the Pokémon brand during Gamescom, the world’s biggest gaming event, wh

New for autumn/winter, the Pokémon and Clarks brands have united to create a new footw

Sales of licensed toys are at their highest since 2008, accounting for almost one