Elmo’s Playdate special to air on BBC One

30-minute special will air on Saturday May 30 and star favourite characters with some famous faces.

Sesame Workshop has created a new 30-minute special starring Elmo, Cookie Monster and Grover among other characters joined by some famous faces on a virtual playdate.

Airing on BBC One tomorrow (Saturday May 30), Sesame Street: Elmo’s Playdate sees Hollywood star Anne Hathaway, American composer Lin-Manuel Miranda and actor Tracee Elliss Ross join the Sesame Street characters as they discover new ways to play and learn together.

The special aired as a simulcast in the US last month and has been broadcast in over 30 countries around the world including Australia, New Zealand and Japan. It also previously aired on CBeebies on May 8 and is available on BBC iPlayer.

Elmo’s Playdate celebrates everyone who is helping families during this time. It also highlights simple pleasures such as baking at home, in a cosy video call, which will feel very familiar to today’s viewers. The celebrities and characters sing songs, play games and take silly dance breaks.

The new content is part of Sesame Workshop’s Caring for Each Other initiative, which is designed to support families through this unprecedented time.

Sesame Street’s consumer products licensing is managed in the UK and Eire by Bulldog Licensing.

“Sesame Street has reacted incredibly quickly to the COVID-19 situation, supplying helpful, comforting resources and content for families in line with the brand’s values of friendship, care, wellbeing and kindness,” commented Rob Corney, md of Bulldog Licensing. “With its rich heritage, Sesame Street is well-placed to support children and their families during this time, offering familiarity and reassurance in a time of great uncertainty.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
GGFremontCompany500x500
 
US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
PoeticBrandsXbox500x500
 
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
AnthonyGarnon500x500
 
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
BeagleScout500x500
 
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
TalkingTom500x500
 
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.