Elves Behavin’ Badly licensing gets a boost

Licensing partnership secured with Smiffys for dress-up and accessories.

PMS International is continuing to build up the Elves Behavin’ Badly licensing programme, appointing Smiffys to develop dress-up and dress-up accessories.

“We are excited to be collaborating with Elves Behavin’ Badly on adding these naughty elves to our adult costume range,” said Dominique Peckett, director of Smiffys. “Seeing how incredibly popular the brand has become, there is no doubt that these characters will be in high demand for the Christmas party season.

John Costi Mouyia, licensing manager at PMS International – the owner of the brand – added: “We are delighted to have Smiffys on board; we are sure that their expertise in the fancy dress costume and party arena will bring a new and fun dimension to the Elves Behavin’ Badly brand.”

Elves Behavin’ Badly will be exhibiting at Brand Licensing Europe again this year from October 1-3 at London’s ExCeL.

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