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Fabacus secures deal with Hasbro to innovate data capabilities

Pioneering data-as-a-service technology company, Fabacus has secured a new deal with Hasbro.

The collaboration sees Hasbro adopting Fabacus’ technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa.

The agreement between Fabacus and Hasbro marks the beginning of a journey towards a more streamlined and data-driven retail landscape, in a year when increased data capture and reporting is being implemented as part of EU law, reshaping the retail experience for customers.

“We are thrilled to work with a globally recognised industry leader like Hasbro,” commented Andrew Xeni, founder and ceo at Fabacus. “Our mission at Fabacus has always been to revolutionise and transform data management across licensing and retail, and this agreement underscores our commitment to delivering unparalleled technological solutions to drive growth and efficiency in the industry.”

Marianne James, svp global licensed consumer products at Hasbro, continued: “Fabacus’s data service presents an exciting opportunity for Hasbro and we are confident that our work together will drive significant advancements in our retail strategies, ultimately benefiting our consumers and stakeholders alike.”

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