Family retailer across Middle East and Africa launches exclusive apparel range.
Start Licensing’s Ian Downes finds licensing playing a role in an increasingly diverse set
How Epic Games’ brand won the hearts of consumers, licensees and retailers.
Deal adds preschool powerhouse Peppa Pig to portfolio, plus PJ Masks, Ricky Zoom and additio
New range will launch in 2020 aligning with promotion of new Sony Pictures movie.
Initiative will cover brands including My Little Pony, NERF and Power Rangers.
We chat to Hasbro’s Simon Waters about what the future holds for the iconic brand.
Brand enjoys success with inflatable obstacle course activation at Birmingham’s NEC.
The Source looks at how the business is contributing to the environmental conversation.