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Factory Entertainment adds Masters of the Universe

Licensee secures deal with Mattel to develop collectables for brand.

Factory Entertainment has secured a deal with Mattel to develop collectables for Masters of the Universe.

The first products will arrive in the summer, with items including 1:1 prop replicas, scaled prop replicas and Kuzos collectable metal miniatures.

Jordan Schwartz, president and ceo of Factory Entertainment, commented: “We are delighted to be partnering with Mattel to create new Masters of the Universe collectables.”

Tom Vargas, a product developer working in the line at the company, added: “I personally cannot wait to raise a Power Sword replica above my head and shout the iconic line, ‘By the power of Grayskull!’”

Factory Entertainment will be displaying some of its Masters of the Universe lines at Toy Fair New York between February 22-25.

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