This ad will be closed automatically in X seconds.

Factory Entertainment adds Masters of the Universe

Licensee secures deal with Mattel to develop collectables for brand.

Factory Entertainment has secured a deal with Mattel to develop collectables for Masters of the Universe.

The first products will arrive in the summer, with items including 1:1 prop replicas, scaled prop replicas and Kuzos collectable metal miniatures.

Jordan Schwartz, president and ceo of Factory Entertainment, commented: “We are delighted to be partnering with Mattel to create new Masters of the Universe collectables.”

Tom Vargas, a product developer working in the line at the company, added: “I personally cannot wait to raise a Power Sword replica above my head and shout the iconic line, ‘By the power of Grayskull!’”

Factory Entertainment will be displaying some of its Masters of the Universe lines at Toy Fair New York between February 22-25.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.