Partnership covers Japan, UK, US and France as brand continues 60th celebrations.
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Aykroyd & Sons, Character Options, Blueprint, Danilo among those in Top 150.
The Source looks at how the business is contributing to the environmental conversation.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
Pop-up will celebrate brand’s diverse history in honour of milestone 60th anniversary.
We look at the shows and licensing programmes tackling the STEM subjects.
We chat to Mattel’s licensing manager Helen Genia about the milestone anniversary.
We delve into the licensing life of Hachette Children’s Group’s licensing director.