We find out more about Mattel’s senior licensing associate.
LicensingSource chats to Mattel’s Helen Genia about the year so far, collaborations bringing freshness
Including Mattel honouring Professor Dame Sarah Gilbert as a ‘Barbie Role Model’.
City is twinned with fictional Island of Sodor from the preschool hit in celebration
Sharon Weisman gives her view on what went down across the four-day show.
Source takes a look at just some of the activity which is taking place acr
President and coo, Richard Dickson, and head of global consumer products and franchise marketing,
The new musical adventure will launch in cinemas in UK and Ireland on 20 Augu
We chat to Lisa Weger about how Mattel’s power brands are making big moves.