We find out more about Mattel’s senior licensing associate.

Including Mattel launching a global consumer products partnership between Barbie and Zara.

Uplifting and joyous words written in Scrabble tiles have been beamed onto landmarks and re-open

Sharon Weisman gives her view on what went down across the four-day show.

Source takes a look at just some of the activity which is taking place acr

“It doesn’t matter what you call it, as long as you do it,” says Mattel�

Including Maurizio Distefano Licensing beginning its partnership with Global Merchandising Services in Italy.

Experience is being hosted exclusively by Smyths Toys Superstores’ YouTube channel this weekend.

We chat to Lisa Weger about how Mattel’s power brands are making big moves.