We chat to Lisa Weger about how Mattel’s power brands are making big moves.
The Source looks at how the business is contributing to the environmental conversation.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
Dolls, streetwear and Barbie-inspired suede trainers all included in collaboration.
We look at the shows and licensing programmes tackling the STEM subjects.
Accolades handed out at bi-annual UK Key Partners Day across all categories.
We chat to Mattel’s licensing manager Helen Genia about the milestone anniversary.
We delve into the licensing life of Hachette Children’s Group’s licensing director.
Including BLE seeing retailer visitor numbers increase by 24% for the 2018 show.