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Fanatics adds new tech-forward team golf league to its roster

TGL presented by SoFi – the new tech-forward, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR – has confirmed a multi-year partnership with Fanatics.

The new agreement will see Fanatics become the official operator for the league and individual teams’ e-commerce platforms. Fanatics will also gain the rights to design and manufacture TGL and team merchandise as an official licensee.

Launching ahead of the league’s debut, TGL’s e-commerce store will be accessible at and via each of the six official team websites. Fanatics’ TGL and team licensed merchandise will also be available across the entire Fanatics e-commerce network, as well as via wholesale to third party retail accounts.

“Fanatics is thrilled to partner with TGL presented by SoFi,” commented Brian Swallow, svp of strategy and corporate development at Fanatics. “As this new innovative league aims to merge technology, star power and golf, Fanatics looks forward to contributing to those efforts through a best-in-class e-commerce shopping experience which will feature a variety of our own designs.

“Fanatics is uniquely positioned to help bring to life TGL’s vision of connecting golf through technology and culture, and will provide fans access with a rapid online and mobile commerce platform that helps them connect with their favourite new teams and golfers.”

Jarrett Dube, cmo at TMRW Sports Group, continued: “TGL presented by Sofi will be a new way to experience golf, and Fanatics is a perfect match to make our league and teams a tangible part of that experience through high-quality merchandise.

“With Fanatics expertise and industry-leading technology, we aim to welcome a broad spectrum of sports fans to golf by making the sport more accessible, and that extends to the products and culturally relevant experience we deliver to TGL fans who want to be a part of our community.”

Currently five of six team ownership groups have been announced – Atlanta Drive GC, TGL Boston, Los Angeles Golf Club, TFL New York and TGL San Francisco – and their combined sports team ownership experience spans the NFL, NBA, MLB, NHL, Premier League, NASCAR, MLS and NWSL. Team names, brands, front office staff and assigned players will be unveiled later this year, as will the inaugural schedule and other operational and fan-centric elements of TGL presented by SoFi.

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