The FA’s Damian Treece, on why we’re at a tipping point for women’s football.
Source sits in the dugout with The FA’s Damian Treece to talk licensing tactics.
Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
New long-term deal will see Premier League club adopt Fanatics’ v-commerce model.
Five-year deal will extend range of merchandise available to England fans.
Sports merchandising specialist secures partnership with the Overwatch league.
Including Elmer becoming an ambassador for anti-bullying charity, Kidscape.
Sports merchandise specialist has been named club’s official online retailer.
Ten-year deal covers bricks and mortar and online retail, plus merchandise.