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Fanattik renews and upgrades licensing deal with Hasbro

Pop culture specialist, Fanattik has renewed and expanded its partnership with Hasbro.

Building on the initial three-year licence which saw the company supplying retailers throughout Europe and North America with collectable ranges featuring both Dungeons & Dragons and Magic The Gathering, the new multi-territory, multi-year renewal will also include Transformers, which is celebrating its 40th anniversary in 2024.

“Dungeons & Dragons has grown to become one of the best performing titles in the Fanattik portfolio and with the 50th anniversary coming up, demand for Fanattik gifts and collectables from our retail partners is only going to grow,” commented Anthony Marks, md at Fanattik.

Melissa Tudor, creative director at Fanattik, added: “We work closely with the Wizards of the Coast team in the US when it comes to product development; they live and breathe the brands and totally understand what we are trying to achieve.

“Members of our creative team and myself will be flying out to Seattle shortly to spend time at the Wizards HQ, to build on our initial successes and take our future ranges to the next level.”

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