Banijay, Sanrio and Diageo confirmed to take part in the virtual celebration of the global licensing industry.
The final trio of keynotes for the Festival of Licensing Live Stage (sponsored by Crunchyroll) have been confirmed.
Jane Smith, group director, brand licensing and gaming at Banijay/Endemol Shine, will be speaking at 9am (BST) on Thursday October 8 as part of Europe week on The Role of Licensing in Building Global Brands.
Meanwhile, Asia week will see Linh Forse, senior director sales and business development at Sanrio talking about evolving a global heritage brand while maintaining core values (Thursday October 15, 2pm CST).
Finally, how Diageo leverages licensing to fuel growth in an ever changing marketplace will be discussed by Declan Hassett and Shane Grogan, both senior licensing managers at Diageo on Thursday October 22 (9am PST).
“Banijay, Sanrio and Diageo are huge brands and home to some of the world’s most creative and successful licensing programmes, which have – unsurprisingly – captured the hearts and loyalty of their fans and consumers,” commented Anna Knight, vp licensing at Informa Markets. “We are delighted to have them join us on the Festival of Licensing Live Stage next month.”
Meanwhile, ViacomCBS Consumer Products has also added fresh details to its well-being workshop content (which is able to view, download and start grooving to from Tuesday October 6 at 7am (BST)).
The Community & Wellbeing programme will include:
- Get Up and Move with Nick Jr – featuring family friendly dance moves, yoga poses and stretching exercises.
- Bikini Bottom Yoga – a SpongeBob-themed yoga class hosted by Adanna Paul. Viewers will experience a calming yoga practice, set to tropical music and ocean sounds.
- Retro MTV Workout – get up and move between business sessions with fitness influencer Sydney Cummings, who will lead viewers through a MTV-themed workout (with options and modifications for everyone).
Festival of Licensing takes place from October 6 to October 29. You can register to attend for free by clicking on this link.
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