Collaboration debuts in time for Sanrio’s 60th anniversary celebration this year.
New Happy Meal promotion runs across the UK and Ireland until March 17.
Ian Downes spots some green fingered licensees at Hampton Court Flower Show.
Carol Feeley from Beacon Creative highlights her top spots from the show.
Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.
Start Licensing’s Ian Downes picks his six of the best from this week’s show.
Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.
How the brand worked with three different fashion partners to bring it to life.
‘Back to school has been a good event for licensing over the years’.