New co-branding licensing opportunity will see Sanrio characters get a sweet makeover.
Sanrio collaborates with JimmyPaul and Difuzed on new collection for 45th anniversary.
New ‘Fresh off the Runway’ activation will feature a stunning display of collaborations.
We take a closer look at the 11 big winners in the hotly contested category.
Ian Downes spots some green fingered licensees at Hampton Court Flower Show.
Carol Feeley from Beacon Creative highlights her top spots from the show.
Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.
Start Licensing’s Ian Downes picks his six of the best from this week’s show.
Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.